Ergo is a brand that goes beyond the simple creation of soap. It is a tribute to Palestine's rich cultural heritage and resilient spirit. Historically, soap originated in Palestine, specifically in Nablus, before France adopted and popularized the craft. This rich legacy is the inspiration behind the Ergo project, designed to showcase Palestine's beautiful culture and indomitable energy through a unique branding language and vibrant colors.
Ergo is a brand that goes beyond the simple creation of soap. It is a tribute to the rich cultural heritage and resilient spirit of Palestine. Historically, soap originated in Palestine, specifically in the city of Nablus, before France adopted and popularized the craft. This rich legacy is the inspiration behind the Ergo project, designed to showcase the beautiful culture and indomitable energy of Palestine through a unique branding language and vibrant colors.
Six Soaps, Six Palestinian Traits
Ergo's product line includes six distinct soaps, each encapsulating a specific Palestinian personality trait through thoughtful packaging, typography, color, and scent. The colors are inspired by iconic Palestinian symbols such as poppy flowers, thyme, watermelon, almonds, the sea breeze, nature, and trees. These elements are not chosen at random but are deeply rooted in the Palestinian landscape and heritage, making each soap a small, fragrant piece of Palestine.
Honoring the Palestinian Personality
soaps are not just cleansers for the body, but vessels for the soul. Each scent and design reflects a unique aspect of the Palestinian spirit; from the fishermen's resilience to the mothers' compassion, the brand celebrates the multifaceted nature of this remarkable culture. With every use, you'll be transported to the heart of Palestine, where determination, hope, and a deep-rooted pride in one's heritage shine through.
Ergo is more than just a product; it's a movement that amplifies the voices of the Palestinian people, empowering them to share their stories with the world. Embrace Palestine's beauty, strength, and unwavering spirit with Ergo, a brand that inspires, uplifts, and connects us all. In embracing Ergo, you are not just purchasing a product but supporting a movement. You are amplifying the voices of the Palestinian people and sharing their story with the world.
Celebrating Palestinian Roles
Ergo's brand narrative underscores the diverse roles Palestinians play in their society. They are the builders, the fishermen, the workers, the farmers, the mothers, and the fathers. This portrayal emphasizes their deep connection to the land and their integral role in its cultivation and preservation. It is a colorful and vibrant brand, mirroring the native and profound relationship Palestinians have with their homeland.
It is not only soap, it is a project to advocate for change, for a better future in Palestine
