Logo Design:
Variations, and guides.
Visual Pack:
Logo use, Typography, and brand elements.
Mental Branding:
Brand Colors and font
Multiple concept options were designed for the brand before setting on the triangular icon brand visuals.
Option 1: VR Goggles minimal icon that delivers the brands' aim easily through a logo at first sight.
Option 2: Unity through the circles, and Dopamine shape inspiration.
Option 3: a conceptual shape of 6 pieces representing the brand values, while keeping the shape in a "mental" form full of energy.
